About the Project
Protecting Verona by distributing it better
Every year 3 million tourists visit Verona. 70% crowd into 5 places out of 200. Verona.Guide was built to change this — intelligently, personally, responsibly.
The mission
Verona is extraordinary. And for that very reason it risks being consumed. The queue at Juliet's House, the crowds at the Arena, the old city alleys invaded at 11am — these are the result of mass tourism that self-replicates following the same lists. We do the opposite. We know the 195 places tourists never see. And we put them at the center of the experience.
How it works
Tell us about yourself
Five questions in two minutes. How you move, what you love, how much you avoid crowds, who you're with. Not a test — a conversation.
The AI builds your route
Verona.Guide's adaptive engine generates a personalized itinerary, weighted toward less crowded places that match your preferences. Not a template. Not a list shared by others.
Explore with confidence
Coming SoonInteractive map, audio stories for each place, real-time weather and crowd updates. If it rains, the itinerary adapts. If a square is crowded, it suggests an alternative.
The dual reward system
Verona.Guide runs two parallel engines that reinforce each other:
Partner Check-in
Tourists who visit partner restaurants, wine bars, and artisan shops get an immediate reward. The partner pays a per-verified-visit commission (CPV). No app to download, no subscription.
Gem Collection
40+ hidden places of genuine cultural value — not commercial businesses. Each gem collected brings you toward milestones: Bronze Explorer (5), Silver (10), Gold (20). Rewards come from cultural foundations, the city, local merchants.
Who it's for
- 🧳The conscious traveler 28–45 who wants depth, not checklists
- 🇩🇪German tourists from Lake Garda — Verona is 30 minutes away, zero AI content in German
- 💑Couples who want authentic romance beyond the Romeo and Juliet cliché
- 🏛️Culture and opera lovers who come for the Arena festival season
Roadmap
Validation
- —MVP landing page (this site)
- —Interviews with potential tourists
- —Validation with local stakeholders
- —Defining the final revenue model
Private beta
- —Toolia Studio integration
- —5–10 pilot local partners
- —AI itineraries across 40+ gems
- —Testing with 500 real users
Public launch
- —Launch IT + EN + DE
- —Interactive map + audio guides
- —Real-time crowd data
- —Expansion to nearby cities